Apollo.io vs Clay

Compare Apollo.io and Clay on the same questions, with pricing terms and sources shown where they are known.

Apollo.io

AI-powered B2B sales platform that unifies prospecting, lead gen, data enrichment, and deal automation to build pipeline and close deals faster

View Apollo.io

Clay

Build systems to grow revenue with AI-powered prospecting, data enrichment, and go-to-market automation.

View Clay

Comparison table

Unknown means no reliable value is stored, not that a feature is missing.

Facts compared for Apollo.io and Clay
QuestionApollo.ioClay
Pricing modelSame for bothFreemiumFreemium
Free planSame for bothYesYes
PlatformsDiffersmacOS, Web, WindowsWeb
Listed featuresDiffers
  • Business Data Network
  • AI Assistant
  • AI Lead Scoring
  • Multichannel Sequences
  • Deliverability Suite
  • Claygent AI Agent
  • Waterfall Data Merging
  • Signals and Intent
  • Data Marketplace
  • Ads Sync

Pricing and limits

Plans can differ in scope, region and billing terms, so compare plan names rather than assuming equivalence.

Apollo.io

Free plan: Yes

Subscriptions

  • Free: Free, per year, billed annually
  • Basic: $49, per month
  • Professional: $79, per month
  • Organization: $119, per month
Official pricing page

Pricing verification date unknown.

Clay

Free plan: Yes

Subscriptions

  • Free: Free, per year, billed annually
  • Launch: $54, per month
  • Growth: $185, per month
  • Enterprise: Custom quote
Official pricing page

Pricing verification date unknown. A check was attempted on Aug 24, 2026 but no value was found; that does not verify the prices.

Related pages