Clay vs Apollo.io

Compare Clay and Apollo.io on the same questions, with pricing terms and sources shown where they are known.

Clay

Build systems to grow revenue with AI-powered prospecting, data enrichment, and go-to-market automation.

View Clay

Apollo.io

AI-powered B2B sales platform that unifies prospecting, lead gen, data enrichment, and deal automation to build pipeline and close deals faster

View Apollo.io

Comparison table

Unknown means no reliable value is stored, not that a feature is missing.

Facts compared for Clay and Apollo.io
QuestionClayApollo.io
Pricing modelSame for bothFreemiumFreemium
Free planSame for bothYesYes
PlatformsDiffersWebmacOS, Web, Windows
Listed featuresDiffers
  • Claygent AI Agent
  • Waterfall Data Merging
  • Signals and Intent
  • Data Marketplace
  • Ads Sync
  • Business Data Network
  • AI Assistant
  • AI Lead Scoring
  • Multichannel Sequences
  • Deliverability Suite

Pricing and limits

Plans can differ in scope, region and billing terms, so compare plan names rather than assuming equivalence.

Clay

Free plan: Yes

Subscriptions

  • Free: Free, per year, billed annually
  • Launch: $54, per month
  • Growth: $185, per month
  • Enterprise: Custom quote
Official pricing page

Pricing verification date unknown. A check was attempted on Aug 24, 2026 but no value was found; that does not verify the prices.

Apollo.io

Free plan: Yes

Subscriptions

  • Free: Free, per year, billed annually
  • Basic: $49, per month
  • Professional: $79, per month
  • Organization: $119, per month
Official pricing page

Pricing verification date unknown.

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