Google Analytics vs Google Search Console

Compare Google Analytics and Google Search Console on the same questions, with pricing terms and sources shown where they are known.

Google Analytics

Free analytics tools to understand customer journeys, improve marketing ROI, and connect insights across Google advertising products

View Google Analytics

Google Search Console

Measure your site's Search traffic and performance, fix issues, and optimize content to perform better in Google Search results

View Google Search Console

Comparison table

Unknown means no reliable value is stored, not that a feature is missing.

Facts compared for Google Analytics and Google Search Console
QuestionGoogle AnalyticsGoogle Search Console
Pricing modelDiffersFreemiumFree
Free planSame for bothYesYes
PlatformsNot enough dataUnknownWeb
Listed featuresDiffers
  • Customer-centric measurement
  • Machine learning insights
  • Ad platform integrations
  • Shareable reports
  • Tag Manager
  • Search Analytics
  • Sitemap Submission
  • Index Coverage Report
  • Email Issue Alerts
  • URL Inspection Tool

Pricing and limits

Plans can differ in scope, region and billing terms, so compare plan names rather than assuming equivalence.

Google Analytics

Free plan: Yes

Subscriptions

  • Free (Standard): Free, per month
  • Analytics 360: Custom quote, per month

Pricing verification date unknown. A check was attempted on Sep 24, 2026 but no value was found; that does not verify the prices.

Google Search Console

Free plan: Yes

Subscriptions

  • Listed price: Free

Pricing verification date unknown. A check was attempted on Sep 15, 2026 but no value was found; that does not verify the prices.