Google Analytics vs Google Search Console
Compare Google Analytics and Google Search Console on the same questions, with pricing terms and sources shown where they are known.

Google Analytics
Free analytics tools to understand customer journeys, improve marketing ROI, and connect insights across Google advertising products
View Google AnalyticsGoogle Search Console
Measure your site's Search traffic and performance, fix issues, and optimize content to perform better in Google Search results
View Google Search ConsoleComparison table
Unknown means no reliable value is stored, not that a feature is missing.
| Question | Google Analytics | Google Search Console |
|---|---|---|
| Pricing modelDiffers | Freemium | Free |
| Free planSame for both | Yes | Yes |
| PlatformsNot enough data | Unknown | Web |
| Listed featuresDiffers |
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Pricing and limits
Plans can differ in scope, region and billing terms, so compare plan names rather than assuming equivalence.
Google Analytics
Free plan: Yes
Subscriptions
- Free (Standard): Free, per month
- Analytics 360: Custom quote, per month
Pricing verification date unknown. A check was attempted on Sep 24, 2026 but no value was found; that does not verify the prices.
Google Search Console
Free plan: Yes
Subscriptions
- Listed price: Free
Pricing verification date unknown. A check was attempted on Sep 15, 2026 but no value was found; that does not verify the prices.