Google Analytics vs Mixpanel

Compare Google Analytics and Mixpanel on the same questions, with pricing terms and sources shown where they are known.

Google Analytics

Free analytics tools to understand customer journeys, improve marketing ROI, and connect insights across Google advertising products

View Google Analytics

Mixpanel

Product analytics platform that helps teams track user behavior, measure conversions, improve retention, and get proactive AI-driven insights — no data team required.

View Mixpanel

Comparison table

Unknown means no reliable value is stored, not that a feature is missing.

Facts compared for Google Analytics and Mixpanel
QuestionGoogle AnalyticsMixpanel
Pricing modelSame for bothFreemiumFreemium
Free planSame for bothYesYes
PlatformsNot enough dataUnknownWeb
Listed featuresDiffers
  • Customer-centric measurement
  • Machine learning insights
  • Ad platform integrations
  • Shareable reports
  • Tag Manager
  • Funnels & Retention
  • Mixpanel AI Insights
  • Session Replay
  • A/B Experiments
  • Metric Trees

Pricing and limits

Plans can differ in scope, region and billing terms, so compare plan names rather than assuming equivalence.

Google Analytics

Free plan: Yes

Subscriptions

  • Free (Standard): Free, per month
  • Analytics 360: Custom quote, per month

Pricing verification date unknown. A check was attempted on Sep 24, 2026 but no value was found; that does not verify the prices.

Mixpanel

Free plan: Yes

Subscriptions

  • Free: Free, per month
  • Growth: Free, per month
  • Enterprise: Custom quote
Official pricing page

Pricing verification date unknown.

Related pages