Google Search Console vs Google Analytics

Compare Google Search Console and Google Analytics on the same questions, with pricing terms and sources shown where they are known.

Google Search Console

Measure your site's Search traffic and performance, fix issues, and optimize content to perform better in Google Search results

View Google Search Console

Google Analytics

Free analytics tools to understand customer journeys, improve marketing ROI, and connect insights across Google advertising products

View Google Analytics

Comparison table

Unknown means no reliable value is stored, not that a feature is missing.

Facts compared for Google Search Console and Google Analytics
QuestionGoogle Search ConsoleGoogle Analytics
Pricing modelDiffersFreeFreemium
Free planSame for bothYesYes
PlatformsNot enough dataWebUnknown
Listed featuresDiffers
  • Search Analytics
  • Sitemap Submission
  • Index Coverage Report
  • Email Issue Alerts
  • URL Inspection Tool
  • Customer-centric measurement
  • Machine learning insights
  • Ad platform integrations
  • Shareable reports
  • Tag Manager

Pricing and limits

Plans can differ in scope, region and billing terms, so compare plan names rather than assuming equivalence.

Google Search Console

Free plan: Yes

Subscriptions

  • Listed price: Free

Pricing verification date unknown. A check was attempted on Sep 15, 2026 but no value was found; that does not verify the prices.

Google Analytics

Free plan: Yes

Subscriptions

  • Free (Standard): Free, per month
  • Analytics 360: Custom quote, per month

Pricing verification date unknown. A check was attempted on Sep 24, 2026 but no value was found; that does not verify the prices.

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