Hotjar vs PlaybookUX

Compare Hotjar and PlaybookUX on the same questions, with pricing terms and sources shown where they are known.

Hotjar

Understand user behavior with heatmaps, session replays, surveys, and funnels — get insights fast and improve conversions without a credit card

View Hotjar

PlaybookUX

All-in-one UX research platform to recruit participants, conduct qualitative and quantitative studies, analyze findings with AI, and build a central insights repository without switching tools

View PlaybookUX

Comparison table

Unknown means no reliable value is stored, not that a feature is missing.

Facts compared for Hotjar and PlaybookUX
QuestionHotjarPlaybookUX
Pricing modelSame for bothFreemiumFreemium
Free planSame for bothYesYes
PlatformsSame for bothWebWeb
Listed featuresDiffers
  • Heatmaps
  • Session Replay
  • Funnels
  • Surveys
  • User Tests
  • Participant Panel
  • Multiple Research Methods
  • AI Follow-Up Questions
  • AI Executive Reports
  • Synthetic Participants

Pricing and limits

Plans can differ in scope, region and billing terms, so compare plan names rather than assuming equivalence.

Hotjar

Free plan: Yes

Subscriptions

  • Free: Free, per month
  • Growth: $39, per month
  • Pro: Custom quote, per month
  • Enterprise: Custom quote, per month
Official pricing page

Pricing verification date unknown.

PlaybookUX

Free plan: Yes

Subscriptions

  • Self-Serve: Free, per year, billed annually
  • Scale: $5400, per year, billed annually
  • Pro: $8800, per year, billed annually
  • Enterprise: Custom quote
Official pricing page

Pricing verification date unknown.

Related pages