HubSpot vs Apollo.io

Compare HubSpot and Apollo.io on the same questions, with pricing terms and sources shown where they are known.

HubSpot

Marketing, sales, service, content, and data software unified on one AI-powered CRM platform — grow your business with free and paid tools.

View HubSpot

Apollo.io

AI-powered B2B sales platform that unifies prospecting, lead gen, data enrichment, and deal automation to build pipeline and close deals faster

View Apollo.io

Comparison table

Unknown means no reliable value is stored, not that a feature is missing.

Facts compared for HubSpot and Apollo.io
QuestionHubSpotApollo.io
Pricing modelSame for bothFreemiumFreemium
Free planSame for bothYesYes
PlatformsDiffersWebmacOS, Web, Windows
Listed featuresDiffers
  • AI Customer Agent
  • AI Prospecting Agent
  • Data Agent
  • HubSpot AEO
  • Marketing Automation
  • Business Data Network
  • AI Assistant
  • AI Lead Scoring
  • Multichannel Sequences
  • Deliverability Suite

Pricing and limits

Plans can differ in scope, region and billing terms, so compare plan names rather than assuming equivalence.

HubSpot

Free plan: Yes

Subscriptions

  • Free: Free, per month
  • Starter: $7, per month
  • Professional: $800, per month
  • Enterprise: $3600, per month
Official pricing page

Pricing verification date unknown.

Apollo.io

Free plan: Yes

Subscriptions

  • Free: Free, per year, billed annually
  • Basic: $49, per month
  • Professional: $79, per month
  • Organization: $119, per month
Official pricing page

Pricing verification date unknown.

Related pages