HubSpot vs Mailchimp

Compare HubSpot and Mailchimp on the same questions, with pricing terms and sources shown where they are known.

HubSpot

Marketing, sales, service, content, and data software unified on one AI-powered CRM platform — grow your business with free and paid tools.

View HubSpot

Mailchimp

AI-powered email and SMS marketing platform that uses your customer data to automate campaigns, grow audiences, and drive revenue for businesses of all sizes.

View Mailchimp

Comparison table

Unknown means no reliable value is stored, not that a feature is missing.

Facts compared for HubSpot and Mailchimp
QuestionHubSpotMailchimp
Pricing modelSame for bothFreemiumFreemium
Free planSame for bothYesYes
PlatformsSame for bothWebWeb
Listed featuresDiffers
  • AI Customer Agent
  • AI Prospecting Agent
  • Data Agent
  • HubSpot AEO
  • Marketing Automation
  • AI Content Generation
  • Email Marketing
  • SMS Marketing
  • Marketing Automation
  • Reporting & Analytics

Pricing and limits

Plans can differ in scope, region and billing terms, so compare plan names rather than assuming equivalence.

HubSpot

Free plan: Yes

Subscriptions

  • Free: Free, per month
  • Starter: $7, per month
  • Professional: $800, per month
  • Enterprise: $3600, per month
Official pricing page

Pricing verification date unknown.

Mailchimp

Free plan: Yes

Subscriptions

  • Free: Free, per month
  • Essentials: $13, per month
  • Standard: $20, per month
  • Premium: $350, per month
Official pricing page

Pricing verification date unknown.

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