Lookback vs PlaybookUX

Compare Lookback and PlaybookUX on the same questions, with pricing terms and sources shown where they are known.

Lookback

Run moderated and unmoderated user research sessions, let AI surface insights, and share timestamped evidence with stakeholders — all inside one platform.

View Lookback

PlaybookUX

All-in-one UX research platform to recruit participants, conduct qualitative and quantitative studies, analyze findings with AI, and build a central insights repository without switching tools

View PlaybookUX

Comparison table

Unknown means no reliable value is stored, not that a feature is missing.

Facts compared for Lookback and PlaybookUX
QuestionLookbackPlaybookUX
Pricing modelSame for bothFreemiumFreemium
Free planSame for bothYesYes
PlatformsNot enough dataUnknownWeb
Listed featuresDiffers
  • Moderated Research
  • Unmoderated Research
  • AI Suggested Findings
  • Live Stakeholder View
  • AI Follow-ups
  • Participant Panel
  • Multiple Research Methods
  • AI Follow-Up Questions
  • AI Executive Reports
  • Synthetic Participants

Pricing and limits

Plans can differ in scope, region and billing terms, so compare plan names rather than assuming equivalence.

Lookback

Free plan: Yes

Paid pricing could not be verified.

Pricing could not be verified; see the official pricing page.

Official pricing page

Pricing verification date unknown. A check was attempted on Oct 10, 2026 but no value was found; that does not verify the prices.

PlaybookUX

Free plan: Yes

Subscriptions

  • Self-Serve: Free, per year, billed annually
  • Scale: $5400, per year, billed annually
  • Pro: $8800, per year, billed annually
  • Enterprise: Custom quote
Official pricing page

Pricing verification date unknown.

Related pages