Mailchimp vs HubSpot

Compare Mailchimp and HubSpot on the same questions, with pricing terms and sources shown where they are known.

Mailchimp

AI-powered email and SMS marketing platform that uses your customer data to automate campaigns, grow audiences, and drive revenue for businesses of all sizes.

View Mailchimp

HubSpot

Marketing, sales, service, content, and data software unified on one AI-powered CRM platform — grow your business with free and paid tools.

View HubSpot

Comparison table

Unknown means no reliable value is stored, not that a feature is missing.

Facts compared for Mailchimp and HubSpot
QuestionMailchimpHubSpot
Pricing modelSame for bothFreemiumFreemium
Free planSame for bothYesYes
PlatformsSame for bothWebWeb
Listed featuresDiffers
  • AI Content Generation
  • Email Marketing
  • SMS Marketing
  • Marketing Automation
  • Reporting & Analytics
  • AI Customer Agent
  • AI Prospecting Agent
  • Data Agent
  • HubSpot AEO
  • Marketing Automation

Pricing and limits

Plans can differ in scope, region and billing terms, so compare plan names rather than assuming equivalence.

Mailchimp

Free plan: Yes

Subscriptions

  • Free: Free, per month
  • Essentials: $13, per month
  • Standard: $20, per month
  • Premium: $350, per month
Official pricing page

Pricing verification date unknown.

HubSpot

Free plan: Yes

Subscriptions

  • Free: Free, per month
  • Starter: $7, per month
  • Professional: $800, per month
  • Enterprise: $3600, per month
Official pricing page

Pricing verification date unknown.

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