PlaybookUX vs Lookback

Compare PlaybookUX and Lookback on the same questions, with pricing terms and sources shown where they are known.

PlaybookUX

All-in-one UX research platform to recruit participants, conduct qualitative and quantitative studies, analyze findings with AI, and build a central insights repository without switching tools

View PlaybookUX

Lookback

Run moderated and unmoderated user research sessions, let AI surface insights, and share timestamped evidence with stakeholders — all inside one platform.

View Lookback

Comparison table

Unknown means no reliable value is stored, not that a feature is missing.

Facts compared for PlaybookUX and Lookback
QuestionPlaybookUXLookback
Pricing modelSame for bothFreemiumFreemium
Free planSame for bothYesYes
PlatformsNot enough dataWebUnknown
Listed featuresDiffers
  • Participant Panel
  • Multiple Research Methods
  • AI Follow-Up Questions
  • AI Executive Reports
  • Synthetic Participants
  • Moderated Research
  • Unmoderated Research
  • AI Suggested Findings
  • Live Stakeholder View
  • AI Follow-ups

Pricing and limits

Plans can differ in scope, region and billing terms, so compare plan names rather than assuming equivalence.

PlaybookUX

Free plan: Yes

Subscriptions

  • Self-Serve: Free, per year, billed annually
  • Scale: $5400, per year, billed annually
  • Pro: $8800, per year, billed annually
  • Enterprise: Custom quote
Official pricing page

Pricing verification date unknown.

Lookback

Free plan: Yes

Paid pricing could not be verified.

Pricing could not be verified; see the official pricing page.

Official pricing page

Pricing verification date unknown. A check was attempted on Oct 10, 2026 but no value was found; that does not verify the prices.

Related pages