Prismic

Overview Prismic is a headless CMS and agentic web platform where marketing teams and AI agents work together to build landing pages and websites. It gives teams a single source of truth for brand context including guidelines, sections, and tone of voice. Unlike traditional page builders that require developer involvement for every change, Prismic lets marketers assemble on-brand pages independently while developers build reusable components once. Over 4,800 marketers use the platform, and it has been recognized 23 times for excellence on G2. Key Benefits Teams launch emergency campaigns in under six hours using existing component libraries. AI agents generate ABM pages and SEO landing pages at scale from a single brand source of truth. Prismic connects directly to ChatGPT and Claude so teams can update pages across the site with one prompt. One team recreated over 200 bespoke pages using just 10 slice components. Built-in schema support prepares every page for AI-powered discovery engines, Google AI Overviews, and Google Search. How It Works Developers build reusable, brand-approved page sections called Slices using Slice Machine. Marketing teams then assemble those Slices in the visual Page Builder to create landing pages independently. When content needs updating, teams send a prompt through the ChatGPT or Claude integration; Prismic finds the right pages, makes the edits, and queues them for review before publishing. Use Cases ABM marketers generate landing pages tailored to specific accounts, with each page built from brand-approved components and AI-edited copy. SEO and content marketing teams create pages that rank in Google Search and appear in AI-generated overviews, supported by built-in schema. Localization managers produce multilingual content from a single master structure while allowing local teams to customize messaging per locale. Campaign managers at fast-moving organizations go from brief to published landing page in hours, as demonstrated by UNICEF NZ's six-hour emergency campaign. In-house development teams build a library of Slices once and hand full page-creation control to the marketing team without ongoing engineering support. Why Choose This Product Prismic is best suited for marketing teams that want to move quickly without compromising brand consistency or developer resources. The product requires developers to set up the initial Slice library, but once that foundation is in place, non-technical team members can build and publish pages independently. The AI agent integrations and multilingual capabilities make it especially useful for teams managing campaigns at scale.