About Umami
Overview Umami is a privacy-focused web analytics platform that serves as a simple, fast alternative to Google Analytics. It is open source, cookie-free, and designed to be easy to use without collecting personal data or tracking users across websites. Umami is built for website owners, developers, and businesses who want analytics without compromising visitor privacy. It can be self-hosted for free or used through Umami Cloud, a managed hosting service with usage-based pricing. Key Benefits No cookies or personally identifiable information collected, so no cookie consent banners are needed. Fully GDPR and CCPA compliant with all data anonymized by default. Self-hosted version is free and open source with no vendor lock-in — all data can be exported at any time. Usage-based pricing starts at $0/month for up to 100K events with no long-term contracts. Servers located in the US and EU adhering to data protection regulations. How It Works You add a small tracking script to your website, and Umami counts pageviews and custom events without using cookies or collecting personal data. You monitor your usage from the Umami Cloud dashboard, and if you exceed your plan's event limit, additional events are billed at a per-event rate without interrupting data collection. Use Cases Privacy-conscious website owners who want analytics without cookie consent banners or personal data collection. Developers who prefer an open-source, self-hosted analytics solution with full data ownership and no vendor lock-in. Small business owners who need simple, fast analytics with a free tier for up to 100K monthly events. Enterprise teams requiring SAML SSO, custom data retention, uptime SLAs, and dedicated support. Marketing teams who need advanced reports like funnel analysis, user retention, attribution, and revenue tracking. Why Choose This Product Umami is best suited for anyone who wants privacy-compliant web analytics without the complexity and data collection of traditional tools like Google Analytics. The self-hosted version is free and open source, while Umami Cloud offers managed hosting with additional features like email reports, session replays, heatmaps, and streaming API for teams that need them. FREEMIUM
Umami Pros & Cons
- Open source and free to self-host
- No cookies or personal data collection
- GDPR and CCPA compliant out of the box
- Free tier with 100K events per month
- No vendor lock-in with full data export
- Session replays and heatmaps only on Business tier and above
- Streaming API only on Business tier and above
- White-labeling only on Business tier and above
- SAML SSO only on Enterprise tier
Key Features
Privacy-first analytics
Umami does not use cookies, does not collect personal data, and does not track users across websites, making it fully GDPR and CCPA compliant.
Real-time events
Monitor real-time events and pageviews from your Umami Cloud dashboard with live data updates.
Funnel analysis
Track user conversion through defined steps with funnel analysis reports to identify drop-off points.
Session replays
Record and replay user sessions to understand visitor behavior, available on the Business plan and above.
Heatmaps
Visualize where users click and interact on your pages with heatmap data, available on the Business plan and above.
Custom dashboards
Build custom analytics dashboards to monitor the metrics that matter most to your business.
UTM tracking
Track campaign performance with UTM parameter analysis to measure marketing attribution.
Data export
Export all analytics data via the API or dashboard for use in your own tools, reports, or data warehouse with no vendor lock-in.
White-labeling
Remove Umami branding from your analytics dashboard, available on the Business plan and above.
SAML SSO
Single sign-on authentication via SAML for enterprise teams, available on the Enterprise plan.
Umami Pricing
View full pricing →- Up to 100K events per month
- 1 website
- 6 month data retention
- Community support
- 1 million events per month included
- $0.00003 per additional event
- Up to 20 websites
- Up to 10 team members
- 2 year data retention
- API access
- Email support
- 10 million events per month included
- $0.00002 per additional event
- Unlimited websites
- Unlimited team members
- 5 year data retention
- Session replays
- Heatmaps
- White-labeling
- Streaming API
- Email and chat support
- Single sign on (SAML SSO)
- Onboarding support
- Uptime SLA
- Custom pricing
- Custom data retention
- Invoice billing
- Enterprise support
| Feature | Hobby Free/mo | Pro $20/mo | Business $200/mo | Enterprise Custom |
|---|---|---|---|---|
| Up to 100K events per month | ||||
| 1 website | ||||
| 6 month data retention | ||||
| Community support | ||||
| 1 million events per month included | ||||
| $0.00003 per additional event | ||||
| Up to 20 websites | ||||
| Up to 10 team members | ||||
| 2 year data retention | ||||
| API access | ||||
| Email support | ||||
| 10 million events per month included | ||||
| $0.00002 per additional event | ||||
| Unlimited websites | ||||
| Unlimited team members | ||||
| 5 year data retention | ||||
| Session replays | ||||
| Heatmaps | ||||
| White-labeling | ||||
| Streaming API | ||||
| Email and chat support | ||||
| Single sign on (SAML SSO) | ||||
| Onboarding support | ||||
| Uptime SLA | ||||
| Custom pricing | ||||
| Custom data retention | ||||
| Invoice billing | ||||
| Enterprise support |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Umami
How is usage measured?
Usage is measured by counting pageviews to a website plus any custom events or custom event properties stored. Each website pageview counts as one event, and each data property stored counts as one event.
What happens if I exceed my event limit?
If you exceed the events included in your plan, additional events are billed at a per-event rate. Your data collection will not be interrupted and you won't lose any data. You can monitor your usage at any time from your Umami Cloud dashboard.
Do I need a cookie consent banner with Umami?
No. Umami does not use cookies or collect any personally identifiable information. You can use Umami without a cookie consent banner, resulting in a better experience for your visitors and more accurate analytics.
What's the difference between Umami Cloud and self-hosting?
Umami is open-source and can be self-hosted for free. Umami Cloud is the managed hosting service that handles infrastructure, updates, and maintenance. Cloud also includes additional features like email reports and the streaming API not available in the self-hosted version.
How much does Umami cost?
Umami offers the following plans: Hobby, Pro, Business, Enterprise. See the pricing section for what's included in each tier and any per-seat or usage-based costs.
What platforms does Umami support?
Umami is available on: Web.