About Braze Customer Engagement Platform
Overview
Braze is a customer engagement platform that brings customer data and messaging channels into one AI platform built for marketing outcomes, not just output. Brands use it to create customer experiences people actually want by acting on real-time signals, without waiting on technical teams.
Braze was founded in 2011 after a hackathon meeting among Bill Magnuson, Jon Hyman, and Mark Ghermezian, and went public on Nasdaq in November 2021 under the ticker BRZE. The company, formerly known as Appboy, now helps more than 2,000 leading global brands across over 70 countries build lasting customer relationships.
Key Benefits
- Unify customer data across devices, channels, and touchpoints in real time with the Braze Data Platform
- Send personalized cross-channel campaigns without bouncing between tools or rebuilding work
- Generate content, optimize performance, and discover new opportunities with BrazeAI
- Orchestrate full customer journeys from welcome to win-back with Canvas
- Align spend with active users through Monthly Active User-based pricing
- Use flexible Action Credits across email, SMS, in-product messaging, and more
How It Works
Marketers connect customer data into the Braze Data Platform, which joins the dots across devices and channels in real time. They design campaigns or Canvas journeys, choose an audience, and deliver personalized messages on each customer's preferred channel, using BrazeAI to create content, test variants, and optimize performance along the way.
Use Cases
- CRM and channel strategy teams coordinate email, SMS, and mobile campaigns from one platform
- Restaurant and retail brands increase revenue and transactions with personalized offers
- Product and digital communications teams reduce support tickets by sending tailored order updates
- Growth teams activate existing customer data to drive engagement and acquisition
- Enterprises run AI-powered engagement at global scale with governance and security controls
- Digital finance brands improve account-opening rates through personalized, gamified engagement
Why Choose This Product
Braze is named a Leader in the 2026 Gartner Magic Quadrant for Multichannel Marketing Hubs and ranks first in G2's Push Notification Grid. A Forrester Total Economic Impact study reports that organizations using Braze achieved a 457% ROI with payback in less than six months, while TrustRadius awarded Braze Top Rated, Buyer's Choice, and Tech Cares honors in 2025.
Braze Customer Engagement Platform Pros & Cons
- Leader in the 2026 Gartner Magic Quadrant for Multichannel Marketing Hubs
- Ranked #1 in G2's Push Notification Grid ahead of 60 competitors
- Forrester TEI reports 457% ROI with payback in under six months
- Serves 2,000+ global brands across more than 70 countries
- Cross-channel messaging across email, push, SMS, in-app, WhatsApp, LINE, and more
Key Features
Braze Data Platform
Unify customer data across devices, channels, and touchpoints in real time to maintain a comprehensive customer profile.
BrazeAI
Build campaigns, create content, optimize performance, and discover new opportunities with AI built for marketers.
Cross-Channel Messaging
Send messages across email, push notifications, SMS/MMS/RCS, WhatsApp, KakaoTalk, LINE, and in-app messages from one platform.
Canvas Journeys
Orchestrate end-to-end customer journeys from welcome to win-back with personalized paths, winning path, and personalized variant testing.
Action Credits
Use a flexible credit-based model across email, SMS, in-product messaging, and BrazeAI Agent Console to focus spend on strong results.
Predictive Personalization
Predictive AI capabilities and AI personalized recommendations help marketers optimize performance and maximize impact.
Enterprise Security
Two-factor authentication, SAML and SSO, granular permissions, and security event logs protect enterprise engagement operations.
Data Ingestion & Export
Cloud Data Ingestion, data transformation, data export, reporting, and analytics feed and extract customer data across the stack.
Braze Customer Engagement Platform Pricing
View full pricing →- Core Braze features and functionality
- Activate customer data
- Launch personalized cross-channel messaging
- Built for early-stage growth teams
- Everything in Braze Go
- Increased orchestration capabilities
- Enhanced security features and user provisioning
- Everything in Braze Select
- Predictive AI capabilities
- AI personalized recommendations
- Expanded dashboard user group administration
- Message Prioritization capabilities
- Everything in Braze Pro
- Enterprise-grade orchestration, infrastructure, and governance
- Advanced experimentation with BrazeAI Agent Console
| Feature | Braze Go Custom | Braze Select Custom | Braze Pro Custom | Braze Enterprise Custom |
|---|---|---|---|---|
| Core Braze features and functionality | ||||
| Activate customer data | ||||
| Launch personalized cross-channel messaging | ||||
| Built for early-stage growth teams | ||||
| Everything in Braze Go | ||||
| Increased orchestration capabilities | ||||
| Enhanced security features and user provisioning | ||||
| Everything in Braze Select | ||||
| Predictive AI capabilities | ||||
| AI personalized recommendations | ||||
| Expanded dashboard user group administration | ||||
| Message Prioritization capabilities | ||||
| Everything in Braze Pro | ||||
| Enterprise-grade orchestration, infrastructure, and governance | ||||
| Advanced experimentation with BrazeAI Agent Console |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Braze Customer Engagement Platform
Who is Braze built for?
Braze is built for brands at every stage of customer engagement, from early-stage growth teams using Braze Go to global enterprises running engagement at massive scale with Braze Enterprise. Marketers use it to activate customer data and launch personalized cross-channel messaging.
What will my contract with Braze look like?
Braze offers four platform editions — Go, Select, Pro, and Enterprise — with flexible offerings for wherever you are in your customer engagement journey. Pricing scales with your Monthly Active Users, and the page directs you to get pricing or talk to an expert for contract details.
What is a Monthly Active User?
A Monthly Active User is a customer who actively interacts with your brand across your digital experiences. Braze pricing scales with your MAU, so you maintain full customer visibility and align spend to active users without paying for dormant profiles.
What products and channels does Action Credits give me access to?
Action Credits can be used across any combination of email, SMS, in-product messaging, BrazeAI Agent Console, and more. This lets you focus spend where it delivers the strongest results while moving across channels without additional commercial friction.
How do Action Credits work?
Action Credits is a flexible credit-based model that works across every channel and certain BrazeAI products. You can experiment with less risk, adjust volumes based on performance, and launch new channels without commercial friction.
What kind of support will I get?
Braze offers a support network with technical expertise and troubleshooting around the clock, plus strategic advisors and technical architects focused on your business goals. Users also gain access to the Braze Bonfire community of more than 4,500 marketers.