About Dotdigital
Overview
Dotdigital is a cross-channel marketing automation platform that brings customer data, campaign tools, and cross-channel activity together in one system. Marketing teams use it to turn behavioral, order, and preference data into personalized campaigns across email, SMS, web, WhatsApp, and social media.
The company has more than 25 years of experience, works with over 4,000 customers worldwide, and employs a team of more than 450 people. Dotdigital positions itself as a marketing personalization platform with AI at its core and marketers leading the way.
Key Benefits
- Build automated customer journeys that trigger relevant messages, from cart recovery emails to SMS offer reminders.
- Create personalized campaigns using behavioral, order, preference, and other customer data points.
- Describe an audience in plain language and let the Segment Agent build it without filter logic or data teams.
- Direct the Content Agent to write on-brand messaging for any channel and audience.
- Manage email, SMS, web, WhatsApp, and social campaigns through one platform.
- Reward and retain customers at every stage of the journey without increasing your workload.
How It Works
Marketers describe the audience they need in their own words, and the Segment Agent builds the segment without filter logic, data teams, or spreadsheet work. They then tell the Content Agent what to say, who it is for, and where it is going, and the agent produces channel-ready messaging. The MCP server lets AI tools query campaign results or add leads to lists directly from chat.
Use Cases
- Ecommerce teams run cart recovery emails and SMS offer reminders through automated journeys.
- Retail brands use website personalization to lift average order value.
- Travel and sports organizations automate ticket sales with AI-built campaigns.
- Small marketing teams deliver results that would normally require a much larger team.
- Charities and membership groups send personalized fundraising and retention communications.
- Brands moving from simple email tools consolidate multiple channels into one platform.
Why Choose This Product
Dotdigital combines more than 25 years of experience with over 200 integrations spanning CRMs and commerce platforms, serving customers in commerce, charity, education, travel, media, and sports. It is also the first carbon-neutral marketing automation platform, ISO 14001 certified since January 2021, with a stated goal of reaching net zero by 2030.
Dotdigital Pros & Cons
- Over 200 integrations with CRMs and commerce platforms
- 24/7 live chat, dedicated onboarding, and a named CSM
- AI Segment and Content agents plus an MCP server
- 4,000+ customers across many industries
- First carbon-neutral marketing automation platform, ISO 14001 certified
Key Features
AI Segment Agent
Describe an audience in plain language and the agent builds the segment without filter logic, data teams, or spreadsheet work.
AI Content Agent
Tell the agent what to say, who it is for, and where it is going, and it writes on-brand messaging ready for any channel.
MCP server
Dotdigital's Model Context Protocol server lets AI tools query results or add leads to lists directly from chat.
Cross-channel automation
Automate personalized campaigns across email, SMS, web, WhatsApp, and social media from one platform.
Personalization
Use behavioral, order, preference, and all customer data points to personalize campaigns across email, web, and mobile.
Loyalty & retention
Reward, retain, and build advocacy through every stage of the customer journey without increasing workload.
24/7 expert support
Get round-the-clock live chat, dedicated onboarding, your own CSM, and access to marketing experts.
Dotdigital Pricing
Pricing extracted from the product website and may change. Check the source for current details.