About Encharge
Overview
Encharge is an email and marketing automation platform built specifically for B2B SaaS businesses. It combines workflow automation with behavior-based messaging so teams can segment users by what they do inside the product, build drag-and-drop email flows, and send targeted emails without writing code. The platform offers 100+ automation triggers and actions and more than 50 integrations.
More than 2,000 companies use Encharge to automate their marketing. Teams rely on it for lead nurturing, trial conversion, customer onboarding, sales task automation, and ad retargeting, all managed through a single platform.
Key Benefits
- Segment users by pageviews, product behavior, feature use, email activity, and third-party data attributes.
- Build automated flows with a drag-and-drop editor that uses triggers, filters, and actions.
- Send behavior-based emails when users take or skip actions inside your SaaS product.
- Run A/B tests on single emails, sequences, or entire flows to lift engagement.
- Connect 48+ tools with one-click integrations, including HubSpot, Stripe, Segment, Salesforce, and Zapier.
- Automate trial-expiration emails by linking billing providers such as Stripe, Chargebee, and Paddle.
How It Works
Users bring in data from their website, product, and marketing stack through the Encharge API, Segment, or other native integrations. They then create segments and assemble automated flows in a visual editor, so messages fire when people do or don't do something. Real-time user profiles let teams see every action, from email opens to plan upgrades, in a single view.
Use Cases
- Marketing operations analysts nurture leads into sales opportunities and drive MRR growth with automated flows.
- SaaS product teams boost trial conversion with behavior-based emails that nudge users in the right direction.
- Customer success teams onboard customers and improve product activation with targeted, staged emails.
- Sales teams automate CRM tasks and assign hot leads to sales reps inside their workflow.
- B2B SaaS marketers run account-based marketing with company profiles, converting whole teams rather than single users.
- Growth marketers reactivate users by syncing Encharge audiences to Facebook Ads for automatic retargeting.
Why Choose This Product
Encharge positions itself between customer messaging tools and traditional marketing automation, targeting B2B SaaS businesses that need both workflow automation and behavior emails. Premium plans include migration assistance and done-for-you onboarding, while managed email deliverability powered by SendGrid and AWS monitors IP reputation daily to keep sending reliable at scale.
Encharge Pros & Cons
- 2,000+ companies use Encharge for marketing automation
- 100+ automation triggers and actions available
- 48+ one-click integrations plus 1,000+ via Zapier
- Behavior-based emails and segmentation built for SaaS
- 14-day free trial on Growth and Premium plans
- Event-based segmentation and event management are not on the Growth plan
- HubSpot, Salesforce, and Segment integrations require Premium or higher
- Email sending overages apply beyond the plan's monthly send limit
Key Features
Drag-and-drop flow builder
Build email communication and customer journeys with a visual editor using triggers, filters, and actions.
Behavior-based emails
Send targeted emails when users do or don't do something in your SaaS product, fed by the Encharge API or the Segment integration.
Event-based segmentation
PremiumTrack in-app activity such as user movement, clicks, and actions to build event-based segments.
A/B testing
Improve the effectiveness of a single email, a sequence, or a whole flow with A/B tests.
Lead scoring
Raise or lower user scores based on in-app activity, email engagement, and data from integrated apps to find likely converters.
User profiles
See every user and each action they take in real time, including email opens, upgrades, and feature use, in one view.
Company profiles
Track and sync company data across the marketing stack for account-based marketing that nurtures whole teams.
Custom objects
PremiumStore and customize your data model inside Encharge and personalize emails from custom object data.
Built-in templates
Start with pre-populated flow templates for onboarding, retention, and churn reduction that include pre-written emails.
Managed deliverability
Email delivery is powered by SendGrid and AWS with daily monitoring of IP reputation and whitelisting on 86 common blacklists.
Encharge Pricing
View full pricing →- For up to 2,000 subscribers
- Monthly email sends up to 10x subscriber limit
- Unlimited flows and unlimited team members
- Flow builder, advanced segmentation, behavior-based emails
- Webhooks, Zapier, Stripe, and Chargebee integrations
- Free email verification and live chat support
- All in Growth, plus HubSpot, Salesforce, and Segment.com integrations
- WooCommerce and Shopify integrations
- Transactional emails
- API events and event-based segmentation
- Custom objects
- Live chat and Slack support
- For over 50,000 subscribers
- All in Premium, plus a dedicated account manager
- Free onboarding
- Unlimited team members and live chat support
| Feature | Growth $99/mo | Premium $159/mo | Enterprise Custom |
|---|---|---|---|
| For up to 2,000 subscribers | |||
| Monthly email sends up to 10x subscriber limit | |||
| Unlimited flows and unlimited team members | |||
| Flow builder, advanced segmentation, behavior-based emails | |||
| Webhooks, Zapier, Stripe, and Chargebee integrations | |||
| Free email verification and live chat support | |||
| All in Growth, plus HubSpot, Salesforce, and Segment.com integrations | |||
| WooCommerce and Shopify integrations | |||
| Transactional emails | |||
| API events and event-based segmentation | |||
| Custom objects | |||
| Live chat and Slack support | |||
| For over 50,000 subscribers | |||
| All in Premium, plus a dedicated account manager | |||
| Free onboarding | |||
| Unlimited team members and live chat support |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Encharge
How much does Encharge cost?
Growth starts at $99/month billed monthly, or $79/month when billed yearly, for up to 2,000 subscribers. Premium costs $159/month monthly or $129/month yearly, and Enterprise uses custom pricing for accounts over 50,000 subscribers. Paying yearly saves 20%.
Is there a free trial?
Yes. Both the Growth and Premium plans include a 14-day free trial, and the website offers a free strategy call for new users.
Which plan includes HubSpot or Salesforce integrations?
HubSpot, Salesforce, and Segment.com integrations are included in the Premium plan and above. The Growth plan includes Zapier, Stripe, and Chargebee integrations instead.
How many integrations does Encharge support?
Encharge offers one-click integrations with more than 48 tools, including HubSpot, Stripe, Segment, Salesforce, and Zapier. Through Zapier it also grants access to about 1,000 additional integrations.
Does Encharge support event-based segmentation?
Yes, but only on the Premium plan and above. Event-based segmentation and event management track in-app activity such as user movement, clicks, and actions, and are not available on the Growth plan.
What are the email sending limits?
Monthly email sends are capped at 10 times your subscriber limit on the Growth plan and 12 times on Premium. The pricing page notes that email sending overages apply beyond these limits.