About MailPoet, an email marketing plugin for WordPress
Overview
MailPoet is an email marketing plugin for WordPress that lets site owners send newsletters, post notifications, and automated marketing emails without leaving the WordPress dashboard. More than 700,000 WordPress websites use MailPoet to keep in touch with subscribers, and the service delivers over 30 million emails each month to inboxes rather than spam folders. Users add content and images straight from the WordPress media library, with no need to upload files to a third-party service.
The MailPoet team founded the company in France in 2011 to make email for WordPress simple and reliable. The plugin includes a drag-and-drop editor, more than 50 pre-designed templates, and direct access to the WordPress media library, so users can build and send campaigns without writing code. Templates are fully customizable so each email matches the brand's personality.
Key Benefits
- Send newsletters and automated emails directly from the WordPress dashboard
- Deliver over 30 million emails each month through a built-in SMTP sending service
- Automatically welcome new subscribers and reach open rates of 40% or higher
- Design professional emails with a drag-and-drop editor and 50+ templates
- Grow lists with customizable signup forms and automatically remove inactive subscribers
- Follow GDPR data rules, since MailPoet does not store subscriber data
How It Works
Users install the MailPoet plugin in WordPress and connect it to the MailPoet Sending Service. They build campaigns with the drag-and-drop editor or choose a template, capture subscribers through signup forms, and schedule delivery. MailPoet sends the emails through its own SMTP infrastructure and reports open, click, and unsubscribe statistics inside the dashboard.
Use Cases
- Small business owners who send weekly newsletters to their customers
- Bloggers who automatically notify subscribers whenever they publish new posts
- WooCommerce store owners who recover abandoned carts and thank first-time buyers
- Marketers who segment their lists and deliver tailored content to each group
- Site owners who want GDPR-compliant email marketing without a separate service
Why Choose This Product
MailPoet keeps email marketing inside WordPress, so there are no extra plugins, third-party uploads, or separate dashboards to manage. The Starter plan is free for small lists, and the support team earned a 90% happiness score across 1,548 customer ratings. The company points to its sending infrastructure as the reason campaigns reach the inbox on time.
MailPoet, an email marketing plugin for WordPress Pros & Cons
- Starter plan is completely free for small subscriber lists
- Delivers over 30 million emails each month via its own sending service
- GDPR compliant and stores no subscriber data
- More than 50 pre-designed email templates included
- Dedicated support with a 90% happiness score across 1,548 ratings
Key Features
Email Newsletters
Send business updates and newsletters to subscribers directly from the WordPress dashboard.
Welcome Emails
Automatically send new subscribers a series of onboarding emails when they sign up.
Post Notifications
Automatically alert subscribers whenever new WordPress posts are published.
Email Templates
Choose from more than 50 pre-designed templates that users can customize to match their brand.
Signup Forms
Grow the mailing list with customizable WordPress signup forms.
List Segmentation
Segment mailing lists to deliver tailored content to specific subscriber groups.
WooCommerce Automation
Send abandoned cart, first-purchase, and product-category follow-up emails automatically.
Built-in SMTP
Send emails through MailPoet's own SMTP service with no extra plugin required.
Subscriber Cleanup
Automatically remove inactive or unengaged subscribers from the mailing list.
Drag-and-Drop Editor
Assemble professional-looking emails with a drag-and-drop editor and previews.
MailPoet, an email marketing plugin for WordPress Pricing
- Completely free to use for small subscriber lists
- Send email newsletters from the WordPress dashboard
- Create signup forms to grow your mailing list
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about MailPoet, an email marketing plugin for WordPress
Will MailPoet slow down my site?
MailPoet does not slow down websites. Because visitors rarely interact with MailPoet while browsing, little within the plugin can affect page speed, and MailPoet was built so sending emails does not slow the site. It works for both small sites with a few subscribers and larger sites with tens of thousands.
Will MailPoet create too many database tables?
MailPoet creates about 30 database tables to store emails and related information. The company notes this is not a problem because modern databases are capable of handling thousands of tables without issue.
How much database disk space does MailPoet use?
Disk usage grows with your list but rarely breaks hosting limits. Rare senders with under 1,000 subscribers may use 100-200MB, medium senders may reach 2GB within a year or two, and large senders with 100,000+ subscribers could exceed 10GB. Modern databases handle this data performantly.
How fast can MailPoet send emails?
MailPoet sends email very quickly. With the MailPoet Sending Service, sending speed can reach up to 50,000 emails per hour. With a third-party delivery service, users can choose to send up to 100 emails every 5 minutes, nearly 29,000 emails a day.
Is MailPoet, an email marketing plugin for WordPress free?
MailPoet, an email marketing plugin for WordPress offers a free plan with optional paid upgrades. See the pricing section for what's included in each tier.
How much does MailPoet, an email marketing plugin for WordPress cost?
MailPoet, an email marketing plugin for WordPress offers the following plans: Starter. See the pricing section for what's included in each tier and any per-seat or usage-based costs.