About VerticalResponse
Overview
VerticalResponse is an email marketing and marketing automation platform built for busy entrepreneurs and businesses of all sizes. Founded in 2001, the company has served more than 1,000,000 businesses with tools for email campaigns, online surveys, landing pages, and direct mail.
Users can create and send branded emails, schedule automated follow-ups, publish custom landing pages, and collect customer feedback through surveys — all without design or coding experience.
Key Benefits
- Build responsive email campaigns in minutes by customizing pre-formatted content blocks in the easy-to-use editor.
- Send automated follow-up emails to contacts who missed your first message to reach more of your audience.
- Set up autoresponders and email series that deliver the right message at the right time based on subscriber interactions.
- Publish custom landing pages from templates with no coding to capture leads and drive action.
- Track opens, clicks, devices, and locations with advanced reporting to personalize future campaigns.
- Test subject lines with A/B testing and preview emails across nearly 60 devices with Test Kit before sending.
How It Works
To launch a campaign, choose a template and customize it to match your brand, then set the send time or schedule an automated follow-up for non-openers. Attach a custom landing page, send your email, and monitor open rates, clicks, devices, and locations in the reporting dashboard. You can also design and distribute surveys in minutes to collect real-time customer insights.
Use Cases
- E-commerce businesses use email as their primary channel for communicating with customers, as BRIX26 founder Peter Langenstein describes.
- Small businesses keep clients up to date through email and social media, such as Westway Studio founder Terrin Bayer.
- Non-profits run ongoing supporter communications, with Pet Camp using VerticalResponse for seven years.
- Busy entrepreneurs launch branded campaigns quickly without design or coding experience.
- Large businesses of all sizes rely on the platform's volume pricing and unlimited monthly sending.
Why Choose This Product
VerticalResponse pairs a simple editor with practical automation, so users avoid complex interfaces while still getting follow-up emails, autoresponders, and A/B testing. New customers can try all core email features free for 60 days with no credit card, and the platform offers a free survey plan plus a 50% discount on Pro plans for non-profits.
VerticalResponse Pros & Cons
- Free 60-day trial with no credit card required
- Unlimited emails on all paid accounts
- Free survey plan that never expires
- 50% discount on Pro plans for non-profits
- A/B subject line testing and advanced reporting
- Test Kit email previews cost one credit per test
- Advanced reporting and A/B testing require the Pro plan
- Free survey plan caps surveys at 100 respondents and 10 questions each
Key Features
Easy-to-Use Editor
The editor lets users add, delete, move, or modify pre-formatted content blocks to build responsive email campaigns in minutes without coding.
Automated Follow-Ups
Basic+Automatically re-send a message with a new subject line to contacts who missed the first email, reaching up to 40% more of your audience.
Autoresponder Series
Autoresponders and email series deliver the right message at the right time based on customers' interactions with previous emails.
Advanced Reporting
ProAdvanced reporting reveals how subscribers open campaigns, where they click, which devices they use, and where they are located.
Landing Page Builder
Basic+The landing page builder creates and publishes attractive standalone webpages from templates to capture leads and drive action.
A/B Testing
ProA/B testing compares subject line wording to identify which versions get more opens and optimize future campaigns.
Test Kit
Basic+Test Kit previews emails across nearly 60 devices and email clients and includes an inbox preview, subject line preview, and link checker.
Survey Creator
FreeThe survey creator lets users design and distribute surveys in minutes and collect actionable customer insights in real time.
Pop-Up Forms
Basic+Customizable pop-up forms let sites capture email sign-ups as part of a VerticalResponse campaign.
AI Content Assistant
AI Content Assistant is a platform tool that helps users produce email content for their marketing campaigns.
VerticalResponse Pricing
View full pricing →- Unlimited surveys
- 10 questions per survey
- 100 respondents per survey
- Never expires
- No credit card required
- All core email features
- Unlimited landing pages
- Unlimited emails
- Automated follow-up emails
- Customizable pop-up forms
- Live customer support
- All core email features
- Unlimited landing pages
- 10 Test Kit credits
- Advanced reporting
- A/B subject line testing
- Remove VerticalResponse branding
| Feature | Free Free | Basic $13/mo | Pro $19/mo |
|---|---|---|---|
| Automated Follow-Ups | |||
| Advanced Reporting | |||
| Landing Page Builder | |||
| A/B Testing | |||
| Test Kit | |||
| Survey Creator | |||
| Pop-Up Forms |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about VerticalResponse
Does the 60-day free trial require a credit card?
No. VerticalResponse lets users enjoy all the core email features free for 60 days with no credit card required. There is also a free survey plan that never expires and requires no credit card.
How is VerticalResponse pricing calculated?
Email pricing is based on the number of contacts or email addresses in your account and scales as your list grows. Basic starts at $13 per month and Pro at $19 per month, with volume pricing available for larger lists.
Can I send unlimited emails?
Yes. All paid accounts can send an unlimited number of emails per month. Users who only send occasional emails can instead choose the Pay As You Go option and buy email credits.
Is there a free survey plan?
Yes. The Free survey plan costs $0 per month, never expires, and requires no credit card. It includes unlimited surveys with up to 10 questions and 100 respondents per survey.
Does VerticalResponse offer a discount for non-profits?
Yes. VerticalResponse offers a 50% discount on all Pro plans for non-profits and registered charities. Interested organizations complete a form and hear back within two business days.
Is VerticalResponse free?
VerticalResponse offers a free plan with optional paid upgrades. See the pricing section for what's included in each tier.