About CleverTap
Overview
CleverTap is an all-in-one customer engagement platform that brings customer data, personalization, experimentation, and campaign orchestration together in a single product. Founded in 2013, the company serves more than 2,000 brands across e-commerce, subscriptions, financial services, and gaming.
CleverTap's CleverAI layer supplies prescriptive intelligence that helps teams make faster, better-informed decisions at every customer touchpoint. The platform unifies people, processes, and technology so brands can turn customers into customers for life, with live one-to-one personalization designed to scale in real time.
Key Benefits
- Build a unified customer profile by analyzing data from every source at once.
- Personalize each interaction in real time to build brand love, loyalty, and advocacy.
- Use CleverAI prescriptive intelligence to make smarter, faster business decisions.
- Run experiments and optimize engagement at every stage of the customer journey.
- Orchestrate cross-channel campaigns from a single all-in-one platform.
How It Works
Teams connect customer data from every source into CleverTap's unified profiles, then create real-time behavioral segments. Marketers design personalized experiences, orchestrate journeys across channels, and run A/B experiments to refine performance. CleverAI continuously analyzes interactions to recommend the best message, channel, and send time.
Use Cases
- E-commerce brands boost retention using advanced user insights.
- Subscription businesses raise campaign click-through rates with Best Time send optimization.
- Financial services companies cut support tickets by automating engagement.
- Gaming apps increase push notification click-through rates with AI-driven targeting.
- Mobile marketers send the right message to users at the right time.
- Customer lifecycle and product teams use CleverTap as a single source of truth for insights and engagement.
Why Choose This Product
CleverTap positions itself as a single platform that unifies data, decisioning, and orchestration, removing the need to stitch together separate tools. Its CleverAI intelligence is designed to be insightful, empathetic, and prescriptive, and customers report outcomes such as a 5x boost in retention and a 60% rise in campaign click-through rates.
CleverTap Pros & Cons
- Trusted by 2000+ leading brands worldwide
- All-in-one platform for data, decisioning, and orchestration
- CleverAI prescriptive intelligence across the platform
- Up to 10 years of customer history data retention
- Transparent pricing that scales with AI usage
- RCS messaging available only on Pro and Ultimate tiers
- Product Experiences and Blocks add-ons limited to Pro and Ultimate
Key Features
CleverAI Intelligence
CleverAI provides prescriptive, AI-driven recommendations that help businesses make faster, smarter decisions.
Unified Customer Data
CleverTap analyzes data from every source at once to build a single, unified customer profile.
Real-Time Personalization
Brands deliver live, one-to-one personalized experiences across every touchpoint.
Campaign Orchestration
Teams build multi-step customer journeys and orchestrate campaigns across channels in one platform.
Experimentation & Optimization
Built-in A/B testing plus IntelliTime and IntelliChannel optimize message timing and channel selection.
Omnichannel Messaging
Push notifications, in-app messages, email, SMS, WhatsApp, and web messaging reach customers on their preferred channel.
Predictive Segments
AI builds predictive segments with explainability so teams understand the reasoning behind each recommendation.
10-Year Data Retention
UltimateThe Ultimate tier retains up to 10 years of customer history to power richer decisions.
CleverTap Pricing
View full pricing →- CleverAI for Assisted Orchestration Starter
- CleverAI tokens included
- On-brand content creation
- Omnichannel engagement
- Real-time behavioral segmentation
- Built-in experimentation and analytics
- Everything in Core
- CleverAI for Optimized Orchestration Starter
- Automated segmentation
- In-depth insights
- Send time and channel optimization
- Personalization across touchpoints
- Everything in Pro
- CleverAI for Agentic Orchestration Starter
- AI-powered journey automation
- Predictive segments with explainability
- Real-time 1:1 recommendations
- Up to 10 years of data retention
| Feature | Core $85/mo | Pro Custom | Ultimate Custom |
|---|---|---|---|
| CleverAI for Assisted Orchestration Starter | |||
| CleverAI tokens included | |||
| On-brand content creation | |||
| Omnichannel engagement | |||
| Real-time behavioral segmentation | |||
| Built-in experimentation and analytics | |||
| Everything in Core | |||
| CleverAI for Optimized Orchestration Starter | |||
| Automated segmentation | |||
| In-depth insights | |||
| Send time and channel optimization | |||
| Personalization across touchpoints | |||
| Everything in Pro | |||
| CleverAI for Agentic Orchestration Starter | |||
| AI-powered journey automation | |||
| Predictive segments with explainability | |||
| Real-time 1:1 recommendations | |||
| Up to 10 years of data retention |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about CleverTap
Is CleverTap free?
CleverTap is a paid product. See the pricing section for current plans and starting prices.
How much does CleverTap cost?
CleverTap offers the following plans: Core, Pro, Ultimate. See the pricing section for what's included in each tier and any per-seat or usage-based costs.
What platforms does CleverTap support?
CleverTap is available on: Web.