About MoEngage
Overview
MoEngage is an agentic customer engagement platform built for marketing and product teams that want to win outcomes, not just run campaigns. AI agents handle workflows for the team and make decisions for every customer, learning and improving with each interaction.
Trusted by more than 1,350 consumer brands worldwide, the platform unifies data and analytics, AI decisioning, and cross-channel engagement in a single product. MoEngage was founded in 2014 and is headquartered in Bengaluru, India.
Key Benefits
- Unify customer data from first-party stacks and cloud warehouses like Snowflake and Databricks into activation-ready profiles and segments.
- Automate marketing tasks with Merlin AI agents for copy, creative, and code, plus custom long-horizon workflow agents.
- Personalize decisions for each customer with Offer Decisioning on surfaces and 1:1 Campaign Decisioning agents for messaging.
- Orchestrate personalized messages across 16+ channels including email, push, SMS, WhatsApp, RCS, and in-app messaging.
- Deliver real-time transactional alerts with automatic fallback to the next available channel when a delivery fails.
- Extend the platform through an App Marketplace with 300+ integrations and enterprise-grade scale with 99.99% uptime.
How It Works
Teams first unify customer data from their tech stack and cloud warehouses, then build segments and activation-ready profiles. Merlin AI Agents run marketing workflows while AI Decisioning serves personalized offers and 1:1 messages. Marketers orchestrate omnichannel journeys in a visual editor, and machine learning optimizes the timing and content of campaigns.
Use Cases
- Marketers build and launch omnichannel customer journeys in a visual editor without waiting on engineering.
- Product owners create real-time web and app experiences that lift onboarding completion and retention.
- Retail and e-commerce brands engage customers, win loyalty, and drive revenue with personalized offers and recommendations.
- Financial services firms send real-time transactional alerts backed by guaranteed trust and security.
- Travel and hospitality teams reach customers with time-sensitive alerts such as price drops and flight delays.
- Media and entertainment brands deliver content that connects with audiences across channels.
Why Choose This Product
MoEngage emphasizes enterprise-grade reliability with 99.99% uptime and six data centers. The company reports that 350+ brands have switched to MoEngage with the help of AI-assisted migration. Customer stories cite faster campaign go-lives, higher in-app click-through rates, and stronger retention as measured outcomes.
MoEngage Pros & Cons
- 16+ engagement channels on one platform
- 300+ integrations through the App Marketplace
- 99.99% uptime across 6 data centers
- AI-assisted migration; 350+ brands have switched
- Trusted by 1350+ consumer brands worldwide
Key Features
AI Agents
Merlin AI Agents automate marketing workflows with native agents for copy, creative, and code, plus custom long-horizon workflow agents.
AI Decisioning
Offer Decisioning personalizes offers on surfaces while Campaign Decisioning runs 1:1 agents for messaging.
Cross-channel messaging
Teams create personalized messages and orchestrate them across 16+ channels including email, push, SMS, WhatsApp, RCS, and in-app.
Warehouse-native data
Activate customer data from first-party stacks and cloud warehouses like Snowflake and Databricks into profiles and segments.
Transactional alerts
Real-time triggered messages deliver time-sensitive transactional alerts with automatic fallback to the next channel on failure.
App Marketplace
300+ integrations connect MoEngage to an existing marketing stack and extend platform capabilities.
Web & app personalization
Web and app experiences update in real time based on customer behavior and preferences.
Analytics & insights
Analytics and insights tools analyze campaign data to uncover insights for better engagement and retention.
MoEngage Pricing
View full pricing →- Personalize communication based on customer behavior and interactions
- Build omnichannel customer journeys using a visual editor
- Use AI and machine learning to optimize campaign timing and content
- Increase push notification delivery rates on mobile devices
- Access in-house experts on customer engagement and reachability
- Sync product and content catalog for hyper-personalized recommendations
- Automatically direct customers to the best-performing journey paths
- Manage access controls across multiple team members
- Enterprise-grade compliance with local data servers and IP whitelisting
- Quarterly business reviews with the MoEngage team
| Feature | Growth Custom | Enterprise Custom |
|---|---|---|
| Personalize communication based on customer behavior and interactions | ||
| Build omnichannel customer journeys using a visual editor | ||
| Use AI and machine learning to optimize campaign timing and content | ||
| Increase push notification delivery rates on mobile devices | ||
| Access in-house experts on customer engagement and reachability | ||
| Sync product and content catalog for hyper-personalized recommendations | ||
| Automatically direct customers to the best-performing journey paths | ||
| Manage access controls across multiple team members | ||
| Enterprise-grade compliance with local data servers and IP whitelisting | ||
| Quarterly business reviews with the MoEngage team |
Pricing extracted from the product website and may change. Check the source for current details.