About Sendy
Overview
Sendy is a self-hosted email newsletter platform sold as a one-time purchase. It sends bulk email through Amazon Simple Email Service (SES), cutting delivery costs to roughly $1.6 per 10,000 emails. There are no monthly fees, subscriptions, or platform lock-in.
The current release (v7.1.5) adds an optional AI Assistant that generates email templates and subject lines, improves content, and turns campaign data into actionable insights.
Key Benefits
- Pay once for the software and own it — no monthly fees, no subscriptions, no lock-in.
- Send bulk email through Amazon SES for about $1.6 per 10,000 emails.
- Self-host on your own server for full control and unlimited sending.
- Design templates with drag-and-drop, WYSIWYG, and HTML editors.
- Watch live reports showing opens, clicks, bounces, complaints, and locations.
- Automate with autoresponders, list segmentation, rules, and webhooks.
How It Works
Install Sendy on standard web hosting with PHP and MySQL or MariaDB, much like installing WordPress. Each license covers one domain. Connect Amazon SES, request a sending limit such as 50,000 emails per day, and scale as your needs grow. A step-by-step guide covers setup, or you can buy an installation service.
Use Cases
- Newsletter creators who want to stop paying per-subscriber monthly fees.
- Founders and marketers running large lists, including those over 500,000 subscribers.
- Agencies that organize multiple products or services into white-labeled 'brands' for clients.
- Developers and technical teams who prefer to self-host their email stack.
- E-commerce and content sites running drip campaigns and scheduled autoresponders.
Why Choose This Product
Sendy differentiates itself with a one-time price instead of subscriber-based monthly plans, and delivers through Amazon SES for reliable inbox placement at a fraction of typical ESP costs. It is self-hosted, used by thousands of customers, and backed by a refund policy if it does not work out.
Sendy Pros & Cons
- One-time $69 payment with no monthly fees or subscriptions
- Sends via Amazon SES for about $1.6 per 10,000 emails
- Self-hosted for full ownership and no lock-in
- Optional AI Assistant for templates, subject lines, and insights
- Integrates with Zapier and hundreds of other apps
- Each license is valid for only one domain
- Self-hosting requires PHP and MySQL/MariaDB setup
- Updates are free only until the next major version
Key Features
Drag-and-drop editor
Design emails with drag-and-drop, WYSIWYG, and HTML editors without writing code.
Live campaign reports
See opens, clicks, bounces, complaints, and locations update in real time as campaigns run.
AI Assistant
Optionally generate newsletters and subject lines, improve content, and analyze campaign data with AI.
Autoresponders
Schedule drip campaigns and one-off or annual emails to follow up with subscribers automatically.
List segmentation
Create targeted segments from any list based on conditions you define and include or exclude them in campaigns.
Rules & webhooks
Trigger notifications, webhooks, and list actions when events like campaign starts or autoresponder sends occur.
List management
Mass import or delete subscribers, use custom fields, and manage single or double opt-in workflows.
Bounce handling
Bounces, complaints, and unsubscribes are handled automatically in real time to keep lists clean.
Custom domains
Use your own domain for unsubscribe, web version, and trackable links to raise recipient recognition.
White-label brands
Organize products into brands, give clients access, and set pricing, permissions, and sending limits.
Sendy Pricing
- No monthly fees, no subscriptions
- Sends via Amazon SES for about $1 per 10,000 emails
- Used by thousands worldwide
- Step-by-step setup guide
- Integrates with hundreds of other services
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Sendy
Is Sendy a hosted service?
No. Sendy is self-hosted on your own server, which means no monthly fees, no lock-in, and complete ownership. You pay once and the software is yours.
What do I need to run Sendy?
Sendy runs on standard web hosting with PHP and MySQL or MariaDB, which almost all hosting providers support. If you have installed WordPress before, you will feel at home.
Is it hard to set up?
Most users get up and running quickly by following the step-by-step guide. If you prefer not to handle setup, you can add the installation service and Sendy will handle everything for you.
What if I'm not technical?
Many Sendy users are not developers. Sendy provides help if you run into installation issues, and you can opt for the installation service now or later, so you won't get stuck.
Are updates free?
Updates are free up to the next major version, for example version 7.x or 8.x. Free minor releases come more frequently than major ones.
How does email sending work?
Sendy sends emails via Amazon SES, one of the most reliable email services available. You request your sending limit, for example 50,000 emails per day, and scale as your needs grow.